ABOUT THIS

PEPSICO needed to create a new concept that would inspire different Mexican users to rediscover a universe of possibilities with Joy App.

That is why we developed a catchy phrase that captures the essence of the platform and audience: “Give yourself a chance with Joy App®.”

We make specific content created on various platforms to attract the attention of gamers, experience seekers, sports fans and music lovers; considering your favorite brands and lifestyles.

The campaign exceeded our expectations!

+347M impressions.

The app was installed +136,000 times, exceeding our KPI and optimizing costs.

+60% of conversations were positive.