ABOUT THIS
Gatorade LATAM wanted to connect with a new, younger audience by showcasing the orange ‘G’ as a fresh and updated brand, which is why we found the ideal partner for them by partnering with the Kings & Queens League, becoming their official sports drink.
By analyzing the impact of the Kings & Queens League in Latin America and understanding its audience, we determined that Piqué’s new league represented an opportunity for Gatorade to expand its reach in the region and thus renew its image among younger consumers.
Our content strategy helped Gatorade create a connection with the Latin American audience with the Kings and Queens League, the social media plan positioned Gatorade as the new official hydration drink of the Kings & Queens League.
