ABOUT THIS
PlayStation challenged us with the launch of a new channel, TikTok, that is why we created the communication strategy and localized content for the launch of TikTok PlayStation Latin America, a totally new channel for the region focused on positioning the brand in a relevant way with generation Z.
We connect with our Latin American audience, through very localized humor, maintaining the image of “the cool guy” that we manage on the other PlayStation networks.
With evergreen content, trends and weekly content, we stay updated with the audience in the main Latin American countries.
Less than 2 months after launch:
2.7M views
441K likes
94.7K followers