ABOUT THIS
PlayStation and the Champions League have a long-standing partnership, which is why every year, together with the most important international club tournament in the world, PlayStation runs a promotion to reward fans.
That's why we designed a creative initiative to launch the UEFA Champions League promotion as part of the PlayStation sponsorship.
We created a promotional platform for Mexico, Argentina and Chile, that combined a massive network like WhatsApp, attractive content and the passion that Latin America feels for Soccer and PlayStation.
We collaborated with different gaming and soccer personalities such as Fernando Palomo, Carolo and Dylantero, who helped us spread the message, with social content, of the fantastic prizes that the winners could win, from official merch, a face-to-face with former professional soccer players and many more prizes.
The results?
630K website visits.
62K registrations during the 3 weeks of the promotion.