ABOUT THIS
Since we did so well in our launch camping, Emperador wanted us to break our limits with a new flavor from their Xtra Power platform.
But we were facing a big challenge, salty snacks were among the favorites between gamers during their game sessions, so we needed some Xtra Power to beat them. Since our previous campaing and concept really integrated into our consumers minds, we revamped it by giving it a powerful but continuous message, under the new concepto “Siempre hay un nuevo límite que romper” we partnerd with two of the biggest streamers in the world, Rivers and ElMariana to launch the new Emperador Xtra Power Flavor.
The results?
+23M visits.
+400M impressions.