ABOUT THIS

Emperador gave us a challenge, to develop a creative campaign for the launch of the new XtraPower Emperador cookies, a new platform for gamers.

And that’s how we thought of various ways and platforms to communicate with them, under the concepto “Siempre hay un límite que romper” we went from a Hero Video that understood the needs of our consumer to eye-catching content for social networks that encouraged them to try the new product.

But since we knew where the gamers were, we did a collaboration on Twitch with ElMariana, one of the most famous streamers in Mexico.

The results?

+457,610 visits on Twitch.

+67,743 comments in chat.

+13.1 million impressions.

And tons of memes!