ABOUT THIS
Cheetos challenged us to develop a creative campaign for the launch of the new Cheetos product that is inspired by the game of rock, paper, scissors.
For this reason, we created an attractive Hero Video that shows the different ways of consuming the product, and we accompanied it with creative content design that generated interaction on social networks.
And to close with a flourish, we did a fun dynamic with RobertoCein, a Twitch streamer where he presented the product, played with it and invited his community to try it.
The results?
+900M impressions: +100% of what was planned.
26% engagement rate.
+80M views: The brand's highest number since 2018.
